MELLOW MUSHROOM

The chillest pizza chain was launching a new online ordering platform.
They asked us to raise order numbers. So we took every order higher—by gifting trippy art with every single one.
To the tune of $919k+ in revenue and 1042% ROAS.

My contribution: website, social, collateral, and merch copy, with some artist sourcing on the side.

Winner: Atlanta ADDYs 2021
Silver - Microsite, Specialty Campaign, Merch
Bronze - Online/Interactive Campaign