MEDEXPRESS

No one delivers on the “care” in “urgent care” quite like MedExpress.
But how could we film their Urgent Caring in action, in the thick of 2020?
Animated hands did the talking instead.

Our new brand platform launched on TV, Hulu, YouTube, and social.

Shorter, more targeted spots spoke to MedExpress’s breadth of service and COVID-19 capabilities.

Turns out you can’t use the word “urgent” to describe anything that’s not the ER in Delawarian ads.
So Delaware got their own tagline: Caring is our calling.

Winner: Atlanta ADDYs 2021
Bronze - Regional/National Television Commercial Campaign

Head of Creative: Ryan Boblett

Creative Director/Art Director: Hannah Oates Williams

Producers: Erika Tribble, Gideon Cohen

Animation: CHRLX