MAILCHIMP - SUPER BOWL LVI

Mailchimp wanted to level the playing field for small businesses on the biggest advertising day of the year.
Thus Big Game, Small Ads was born.

I worked on the campaign from initial concepting, to researching and selecting small businesses, to writing Small Ads for hundreds of said businesses. Some tweets were standalone, others were in direct response to a Super Bowl ad airing at that exact moment.
Here are a few of my favorites.

Awarded: One Show 2022 - Merit

Lead Creative Director: Jeremy Jones

Senior Creative Directors: Javi Molinos, Amber Worrell

Associate Creative Directors: Matt Shoemake, Peter Kehr

Senior Designer: Carly Aiken