MAILCHIMP - GIVE WHERE YOU LIVE

Mailchimp teamed up with NFL players to encourage charitable giving for the 2022 holiday season.

Modular scripts allowed videos to be localized to shout out small nonprofits in each player’s hometown.

Watch footballers find their way through the cartoon world of our campaign landing page below.

Awarded: One Show 2023 - Silver Cube

Lead Creative Director: Jeremy Jones

Senior Creative Directors: Javi Molinos, Amber Worrell

Senior Designer: Anna Ladson

Animation and production partners: Kin, Buck